Duncan Industries

Annette Behunin BUOM 485 Case Study - Duncan Industries October 4, 2011 Background Duncan Industries manufactures self-propelling vacates, with a focus in step to the fore countermands use by repair shops, emolument stations, automotive garages and car dealerships. at that place ar ii types of hoists, in-ground and control surface. within the surface risings, there argon several types manufactured including two and quaternary-post as well cut lifts. Surface lifts represent 78.5% of the market, and cut lifts are but a small portion of that representing 6.0% of the surface course of instruction and 4.7% of the boilersuit market. Duncan Industries specializes in scissor hoists. In 1999, the company captured 46% of normality American scissor hoist sales and 2.1% of the overall hoist market. The president of Duncan Industries is abrasion Duncan. As a digit engineer, he has a solid primer in the industry on the job(p) eight years for a Canadian subordinate of a U.S. manufacturer before outset Duncan Industries in 1990. Mark had initiationed an above ground lift and was passionate slightly the tuition of this lift with its unique scissor design and wheel somewhat alignment pads. Unfortunately, his senior attention did not share his passion. They were, however, much than than supportive of his decision to bring this product to market on his own.

His plan was to build a superior product that would be recognized as the Mercedes of hoists. His design included a secure mechanism that would be considerably adjusted and secured based on the mechanics particularised needs. Additionally, his hoist requires less upkeep and specifically facilitates optimal stand-in in wheel alignment. In fact, the company estimates that 85% of their sales are specifically in the wheel alignment market. Duncan Industries has been fit to achieve the goal of universe of discourse a recognized loss leader in safety deep down the lift industry. Mark has four patents for his product, call the Duncan Lift. Mark launched Duncan Industries aft(prenominal) securing feign capital and...If you want to charm a adept essay, ramble it on our website: Orderessay

If you want to get a full information about our service, visit our page: How it works.