Declining Market In Water Sports

Karst Adema, Arjan Baas, Bartel van der Heul, Mohit Kumar and Charlotte van Leerdam Declining commercialize in the weewee sports financial aid; analysis of the German market place A brushup of applicable literature to the research has revealed that a lot of factors act upon the sectionalisation of the market and indicateing this market. Not only managers have to take in customers take and expectations, they have to understand the differences amidst disparate segments. The tourism industry is highly influenced by income levels, and income changes. In time of economic recession, consumers tend to stay closer to home, quite of displace to other countries for their vacation and leisure activities. For many tourist industries this proceeds means a decline in thither market and therefore a declining income. This study therefore attempts to examine the opening to approach and attract the German market for wet sports activities in the South-West of Friesland. The German market is already encaged in holiday activities in the Netherlands and therefore an interesting possibility for water supply sports cerebrate tourism industries. A questionnaire has been used in couch to do research after the needs and expectations of the German tourists.

The results from this come suggest that German tourists are interested in water sports associate activities. The findings based on the data collected showed that the German market is attractive for boot rental, instead of sailing courses. Keywords: Segmentation, needs of people, expectations of people, declining market, income changes demeanor is influenced, and an influence upon, society, culture, personal motivations, place and space, and ! processes of globalisation and kettle of fish (Neil Carr 2005). In the water sport industry understanding what distinct tar own groups expect and need is essential to providing craved products. This research freshlys report is focussed on attracting the German market, as a new target group in a declining market....If you want to get a full essay, order it on our website: OrderEssay.net

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