Advantages of Amazon.com being the first mover in E-commerce.

E-commerce (electronic-commerce) refers to business over the profit. With the growth of commerce on the lucre and the Web, e-commerce often refers to purchases from online stores on the Web, otherwise knows as e-commerce Web sites. The e-commerce securities industry is intensely and savagely matched. Mellahi and Johnson (2000) far-famed that major sustainable competitive advantages are almost non-existent. That means that firms market advantage such(prenominal) as economies of scale are no longer adequate to make a firm secure in the e-commerce marketplace. accord to McCrohan (2003), the e-commerce market has raised the level of market dynamics such that firms face constant challenges, disequilibrium and change. This also means that firms must correct accordingly by providing superior customer satisfaction and transmutation the rules of the game constantly.

Amazon.com was the first guild to move support retail from the bricks and mortar industry on line (Machlis, 1998; Munk, 1999). In addition, no company so far has d one(a) more to render how the Web overturns conventional assumptions about distribution than Amazon.com. (Fortune, 1997). The Economist (2000) noted that the name Amazon.com has become synonymous with e-commerce and it is one of the few Internet brands recognized world over.



It added that the company is the most visited e-commerce Website in the USA, and one of the top two or three in the UK, France, Germany and Japan. quick and continuous innovation in the electronic commerce sphere has been Amazons heritage (PC Week, 1999). For instance, in 1995 Amazon was the first company to sincerely harness the power of the rapidly expanding Internet to provide an online book retailing service to consumers. Amazon has also been the first company to enable consumers to search for, and order, hard-to-find books as easily as surpass sellers (Postrel, 1996). Amazon followed up this innovation rapidly by whirl its...

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