Case No.47: "The Apollo Group" Managing Strategically

Managing Strategically type No.47: ?The Apollo Group?TABLE OF CONTENTSSECTIONS2SECTION A21INTRODUCTION22CORE COMPETENCIES32.1DEVELOPING CORE COMPETENCIES42.2USES OF CORE COMPETENCIES43CORE COMPETENCIES OF THE APOLLO GROUP INC43.1SKILLED WORKFORCE43.2GOOD market place SHARE44KEY SUCCESS FACTORS44.1PRODUCT44.2CUSTOMER SERVICE45STRATEGY IMPLEMENTATION46CONCLUSION47REFERENCES48TABLE OF FIGURES4SECTIONSThis report is divided into three sectionsSection A ? Introduction, middle competenciesSection B ? Key Success Factors and alternative strategiesSection C ? strategy implementation and conclusionSECTION A1.INTRODUCTIONAccording to Apollo Group Inc, Corporate Information, ?Apollo Group, Inc. was founded in 1973 in receipt to a gradual shift in higher bringing up demographics from a student population dominated by offspring to one in which approximately half the students are adults and all over 80 percent of whom work full-time. Apollos founder, John Sperling, believed and events proved him business that lifelong employment with a single employer would be replaced by lifelong learning and employment with a variety of employers. long learning requires an institution dedicated solely to the education of running(a) adults.

Today, Apollo Group, Inc. through its subsidiaries, the University of Phoenix (including University of Phoenix Online), the Institute for Professional Development, the College for fiscal Planning, and Western International University, has established itself as a tether provider of higher education programs for working adults by direction on servicing the needs of the working adult.?As per the Case 41 - The Apollo Group Inc.



, Apollo Group has enjoyed continual growth in student enrolments as well as building a strong financial record by having more than treble its total enrolments and revenues between:?2001 ? 124 800 degree enrolments?2004 ? 255 600 degree enrolments.

The above figures head phenomenal growth in the intake numbers duplicate during a four period. This translates into the students valuing Apollo Group and its education philosophy.

2.Background to Education in the United StatesIn the early 1970?s, colleges and universities in the United States were focussed earlier on serving the needs of...

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