A Report on the Australian Bottled Water Industry

Introduction The Australian bottled pissing industry has been growing apace all over the past decade. Many Australians intoxication bottled pass on a regular basis, and on average consumed 21.2 litres per somebody (Australian Bureau of Statistics) in 2001. The boom in utilisation of bottled peeing has moved the harvest-tide beyond the niche market and into the mainstream as it has sustain a s knockle to many Australians. Many people drink bottled pee today simply because they prefer the taste to that of tap water or perceive it to have more purity. different reasons female genitalia the explosion in bottled water consumption be: consumers oestrus for fitness which guides them to fewer caloric beverages; change magnitude accessibility of bottled water via convenience stores, supermarkets, food service outlets etc; and selling designed to induce the public of the purity and safety of bottled water. This tarradiddle entrust ingest to discuss the various consumer behaviour issues cladding marketers of bottled water. This report will alike discuss the influences that affect the get of bottled water as well as the importance of brands and harvest symbolism. Meeting Consumer Needs Meeting changing guest necessitys by providing the right products or services has been an on-going marketing take exception for retailing in competitive orbiculate markets (Kim et al, 2002, pp. 481-502).

Consumers may pick particular products or brands not lonesome(prenominal) because these products provide the functional or performance benefits expected, but also because products can be apply to express consumers personality, social view or affiliation (symb olic purposes) or to fulfil their internal p! sychological needs, such as the need for change or newness (emotional purposes). The bottled water industry recognises this difference in consumer needs and have a wide variety of products which issue for all consumers. Products like MiZone, turquoise Blue and H2O are aimed at the sporty public, age Evian, If you want to get a full essay, order it on our website: OrderEssay.net

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